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Meta's Muse AI companion app reached 10 million downloads in the United States within its first 40 days of launch, placing it among only 12 apps ever to hit that milestone in the same timeframe. The company's app includes Threads in that exclusive category.
Beyond the download numbers, usage data indicates Muse is retaining users at higher rates than competing AI assistant apps in the market. The metric suggests strong product-market fit and user engagement compared to other AI companions launching during the same period.
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