This story is from October 3, 2026. For the latest, see today's news.
Meta announced that Muse, its , can now shop and complete checkout on behalf of users across a roster of major retailers. The launch includes partnerships with Walmart, Gap, Sephora, Expedia, Wayfair and Best Buy. Muse operates through Meta's messaging apps and handles product search, selection and purchase completion based on user instructions.
The move positions Meta's AI assistant as a practical tool for everyday commerce, competing with similar capabilities being developed by other tech giants. The integration targets streamlining online shopping by removing friction from browsing and checkout flows.
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