Meta boosts promotion of its Muse AI app as downloads surge

Meta is increasing its promotional efforts behind Muse, an AI-powered personal assistant app, after it saw rapid growth in downloads and app store rankings.

The company is reportedly pushing Muse across its own family of apps, including platforms like Instagram and Facebook, to capitalize on the app's early momentum.

Muse joins a growing field of AI assistant apps competing for consumer attention as tech companies race to build tools that can handle daily tasks and personal organization.