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Meta's AI companion app Muse gains traction as rivals rush new models

Anthropic and OpenAI released updated AI models within 90 minutes of each other, but Meta's personal AI agent drew the most attention.

Summarized from TechCrunch AI, . 25-second read.

This story is from September 25, 2026. For the latest, see today's news.

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Anthropic and OpenAI both released new versions of their AI models in quick succession, with OpenAI's update following Anthropic's by about 90 minutes, intensifying competition among top AI labs.

Despite the flurry of model releases, attention shifted to Meta, whose personal called Muse is reportedly gaining users faster than ChatGPT did in its early days. Muse is described as being developed for future integration with smart glasses and other devices.

The developments highlight an accelerating race among major tech companies to build and popularize consumer-facing AI tools, with Meta betting on personal, always-available AI companions as a growth strategy.

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