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Meta's AI assistant Muse draws early buzz amid new model releases

Anthropic and OpenAI released model updates within 90 minutes of each other, but Meta's Muse assistant grabbed attention instead.

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This story is from September 25, 2026. For the latest, see today's news.

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This week saw a flurry of AI product announcements as Anthropic released an updated Opus model, followed shortly after by OpenAI's own model update. Despite the rapid pace of releases from these two AI leaders, much of the attention shifted to Meta's personal AI assistant, Muse.

Reports indicate Muse is seeing early adoption numbers that outpace ChatGPT's early growth trajectory. Meta reportedly plans to expand Muse's reach by integrating it with smart glasses hardware, positioning the assistant for wider everyday use beyond typical app-based interactions.

The developments highlight intensifying competition among major AI companies to capture consumer attention, with hardware integration emerging as a potential differentiator in the race for AI assistant adoption.

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