Apple reported its best fiscal year ever for revenue and earnings per share, with strong growth in iPhone and Mac sales during the fourth quarter. iPhone revenue grew 17.5% year over year. The company's earnings call included 45 mentions of AI, highlighting how central the topic has become to investor discussions.
Unlike rivals pouring billions into and infrastructure buildout, Apple appears to be taking a more selective approach to AI spending while still positioning itself as a meaningful player in the AI economy. The earnings results suggest the company is profiting from the AI boom without matching the scale of capital expenditure that competitors like Microsoft and Google are committing.
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