Adam Mosseri, head of Instagram, predicted that anxiety and anger over AI will worsen over the next few years, particularly in creative industries. Creators worry about content ownership, whether their work will train AI models, and job displacement. Copycat AI accounts and AI-generated personas that mimic real creators—including stand-up comedians—are creating friction on social platforms.
Meta and Instagram have introduced some safeguards, including disclosure requirements and restrictions on accounts with AI-generated people that don't self-identify. However, Mosseri acknowledged that AI-identification technology is imperfect and can wrongly flag real creators as AI. The bigger challenge: AI-generated influencers currently rank equally to human creators in feeds despite needing no salaries, travel, or time off, putting real creators at a competitive disadvantage and eroding trust in the influencer economy.
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