Google is bringing advertisements into its AI Mode search experiences to international markets, expanding beyond the United States. The move represents a strategy to develop new revenue streams through as growth in its traditional search advertising business has begun to slow.
The company is betting that integrating ads into AI-powered search results can unlock monetization opportunities in markets where it has not yet tested the feature. This is part of a broader push by Google to balance user experience with revenue generation in its newer AI products.
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