Figma uses OpenAI to let marketers build analytics dashboards on demand

Figma is working with OpenAI in an early pilot to let marketers ask natural-language questions about campaign performance and get instant insights, rather than waiting for dashboards to be built by engineers. The feature uses OpenAI's models to help teams understand how campaigns are landing and whether they're converting customers. Sharath Chandra, who leads Data Engineering at Figma, discusses how the integration works in this demo video from OpenAI.