Figma builds self-serve analytics with OpenAI's models

Figma is working with OpenAI to add self-serve analytics capabilities to its platform, allowing marketing teams to ask natural-language questions about campaign performance and customer conversion without needing custom dashboards built by engineers.

The feature lets teams get insights faster by leveraging OpenAI's models to understand context and answer questions about campaign data. Sharath Chandra, who leads data engineering at Figma, explains the workflow in the video.