At TechCrunch Disrupt 2026, Oumi founder Manos Koukoumidis presented a framework for when and how startups should transition from using third-party AI services to building their own systems. The masterclass was structured as an interactive session with live audience voting, allowing attendees to work through real decision points.
Koukoumidis framed the choice not as a single binary decision but as a series of sequential choices that most teams approach in the wrong order. The framework appears designed to help founders avoid common mistakes in timing and prioritization when investing in proprietary AI development.
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