OpenAI launches Business Agents in ChatGPT beta for company customer service

OpenAI has rolled out a beta version of Businesses in ChatGPT, a new feature that lets companies set up AI agents to interact with users directly. The agents can help with tasks like comparison shopping and other customer service functions. Companies can also claim and manage profiles within ChatGPT, similar to business listings on other platforms.

The move signals OpenAI's push to turn ChatGPT into a marketplace or platform where users can discover and interact with company-owned AI agents, rather than just a general-purpose chatbot.