Skip to content
Live

Photo: Christina Morillo on Pexels

Trending on TechCrunch AI
AI Tech

Only 2% of consumers embrace 'super intelligence' branding for AI

Despite a White House-brokered AI safety pledge and a push to rebrand AI as 'super intelligence,' most consumers remain unconvinced.

Summarized from TechCrunch Startups, . 35-second read.

This story is from October 2, 2026. For the latest, see today's news.

Listen to this story
0:00 / 0:00

This week, the White House gathered top tech executives—including Meta's Mark Zuckerberg, Amazon's Jeff Bezos, Tesla's Elon Musk, and Anthropic's Dario Amodei—to sign an AI safety pledge described as 'morally binding.' President Trump also signed an executive order officially rebranding artificial intelligence as 'super intelligence.'

Meanwhile, companies like Meta and OpenAI are softening the public image of their AI products, even as most major investment continues to flow from enterprise clients rather than everyday consumers. New data suggests only about 2% of consumers are embracing the 'super intelligence' label, highlighting a gap between industry messaging and public perception.

The discussion points to a disconnect between how AI companies and policymakers frame the technology and how the public actually views and adopts it, even as venture funding and activity in the sector remain strong.

Read the full story at TechCrunch Startups

This is an AI-written summary. The original reporting belongs to TechCrunch Startups. How we write these · Spot a mistake?

Share

Get the AI brief every morning.

The five AI stories that matter each morning: startups, money, jobs, tech and what's coming next. Free, and one click to unsubscribe. See our Privacy Policy.