Nick, co-founder of Orgo, walked through how to build custom Grok bots for small business owners and sell them as packaged AI systems. His model charges $25,000 upfront for a bot the owner keeps, plus an optional $3,000-a-month retainer. Each bot gets its own email, phone number, and computer interface, built using tools like Agent Mail, Agent Phone, and Composio.
Nick's process starts with research into a specific industry niche, then design work, then selection of the tech stack. He emphasizes calling 50 people you know to find early customers, building one project for free to create a case study, and using that to generate warm referrals. The offer includes guarantees and free lead magnets to lower friction for buyers.
He built the Bops platform itself in a weekend and open-sourced parts of it. The core insight: busy business owners prefer a turnkey custom solution over a platform they have to set up themselves.
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