Grok, the AI from Musk's xAI, changed pricing limits for users on paid plans, prompting complaints that the company altered terms after users committed to subscriptions. Musk attributed the change to the cost of running Grok being "unsustainably high relative to revenue."
The incident reflects a larger tension across the AI industry: many of these tools are expensive to operate, and companies are still experimenting with pricing models that work for both customers and their balance sheets. Users are questioning whether the rates they signed up for will remain stable.
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