OpenAI has introduced Private Intelligence, an enterprise product designed to give companies stronger control over their data when using OpenAI's most capable models. Coinbase is highlighted as a customer using the system to give all employees access to the latest OpenAI models while maintaining security and data privacy.
The product emphasizes zero data retention and to protect sensitive business information. Rob Witoff from Coinbase explains in the video that data control and security are central to trusting AI systems for critical work, asserting "it's still our data."
Private Intelligence represents OpenAI's push into enterprise applications where data sensitivity and regulatory compliance are primary concerns.
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