A new tech job pairs marketing skills with AI agents

In a video breakdown, entrepreneur Greg Isenberg describes a new job he calls the 'marketing engineer,' which he predicts will become one of the most valuable hires in tech over the next two years. He traces the role through past shifts in marketing, from traditional storytelling to digital acquisition and growth hacking, arguing that AI agents now enable a new phase.

He explains that a marketing engineer builds systems combining automation and AI agents to convert market data into business leads, using a hypothetical software company as an example. The video outlines six systems these workers might build, from customer research tools to AI-driven content testing.

Isenberg suggests marketing engineers could earn between $250,000 and over $1 million depending on skill and results, and offers a 30-day learning plan for those wanting to enter the field.